This is regarding onboarding your brand on curated fashion portal - Jabong and Myntra. These channels are very selective in adding any new Brand and following step by step process guide will help you with the same. 

  1. Brand Presentation:  
    Brand needs to present itself, its theme, target customer segment ,strength, differentiation, styles, catalog planning etc to channels. This is best done in a format of presentation file - a sample ppt file has been attached for your reference.  Please note following points : 
  • It is best suggested to fill as much as details possible in this presentation. Having a strong brand theme and differentiation will improve the chances of selection.
  • Must have : 
    • Styling theme, Customer Segment, Differentiation
    • Range plan (Category wise number of styles, price range, expected avg discounting)
    • Photoshoot images along with style code and MRP
    • Merchandise planner over next few months.
  • Good to have : 
    • Brand presence on other channels - online or offline
    • Sales data on other channels

  • Quality Check: After submitting the ppt, you also need to send approx 15-20 samples to corresponding category manager at Myntra and Jabong for quality check.  While sending samples, it is mandatory that each sample has a product tag with at-least following details : style code, MRP, color, size, fabric . Address and details of corresponding category manager will be shared to you by eshopbox.

  • Finalize Commercials  In case your brand is selected by any of this channel, they will share the details on margin and commercials. Post agreeing to commercials, eShopbox initiates the documentation for Brand registration and catalog can be submitted for listing on this channels. 


Other points to note :

  • Minimum styles required to go Live on such channels are
Channel Number of styles
Jabong 100
Myntra 80


We hope that above process gives you clarity to start selling on Myntra and Jabong